Automotive Internet Management

How it Works...

When a customer inquires through your website looking for a price on a vehicle with certain equipment and choice of color, they will receive an instant response saying someone will be in touch within 30 minutes. The Internet Salesperson assigned by AIM gets back to the customer via e-mail or telephone (based on the customer's preference) and gives them a market competitive price along with availability for the vehicle. Customers are encouraged to call or e-mail us with any questions they may have.

If a customer wishes to make an offer that is less than the quoted price, they are instructed to proceed to the “make a counter offer zone”. In this area a customer has the ability to consummate a deal immediately or they can make a lower offer than the already low price. The customer is also informed that the dealer is under no obligation to sell the vehicle for the lower price and could be taking other offers on the car during negotiation. In other words, a sophisticated shopper may already know that the first published price may be the best available price on a scarce vehicle and may opt to be less aggressive with bargaining by offering 2% lower than the published price, but not trying to go so low as to risk losing the good deal.

Once a customer makes a counter offer they must leave a refundable “good faith” deposit. The counter offer then comes back to the AIM salesperson and the deposit is processed. The offer is moved to an assigned AIM Internet Sales Manager. The Sales Manager gets instant access to the dealer and the offer is made. The customer is contacted back within 60 minutes with the decision. If the offer is not accepted, the customer may make an adjusted offer or may receive a full refund of their deposit. This negotiation is a necessary part of the process as dealers make decisions differently depending on overhead issues, availability, hitting sales quotas, etc. We feel that we can make it a more pleasant experience by getting back to customers in a timely and non-confrontational manner. Even when the sales prices are not met we feel the customers will walk away satisfied with the interaction and pass the information on to other potential car buyers in their community.

Automotive Internet Management, Inc.
One Exchange Place - Waterbury, CT
e-mail: info@automotiveim.com ~ telephone: (203) 596-2973